01 / 07 — Origins & team
The studio
Origins
Milan, since 2018. Founded by Alessandra Ciampalini, architect, after 10 years in retail design at Dolce & Gabbana and within Kering Group.
Team
A team of five: architects and designers covering space, product and graphics.
Experience
More than 200 projects for 20 brands in eyewear, jewelry, beauty, pharma, design and fashion.
Delivery
From concept to installation: technical drawings, prototypes, supplier selection and supervision. Production and installation through a network of trusted manufacturers and selected artisans.
02 / 07 — Approach
Design around
your identity
For premium and high-end brands, we begin with a collective reading of the brand’s identity: its codes, values and context.
Structural thinking, cultural research and an understanding of the language of luxury inform a rigorous design discipline, with close attention to detail.
We translate this reading into displays, windows and installations that express the brand’s character and build consistency across formats, locations and seasons.
03 / 07 — Principles
Identity comes first.
Form follows.
04 / 07 — When to involve us
When to
involve us
A collection launch, a multi-brand display, a seasonal window, a format to carry across stores: each is a different design challenge. We help brands keep their identity across these formats, with the product at the center.
Collection and product launches
A new collection or hero product needs a display that translates the campaign into the store.
Brand presence in multi-brand retail
In a multi-brand environment, or in a corner, the brand must be recognisable at first glance and consistent across doors.
Adaptation across stores and seasons
A consistent concept adapted to different store formats, markets and seasonal updates.
05 / 07 — Scope
What we
deliver
- Windows and window systems
- Visual merchandising guidelines for wholesale and retail
- Displays, glorifiers, presentation cases, trade tools
- Graphic design identity
- Corners, pop-ups, shop-in-shops
- Exhibitions and event set-ups
Our focus is on permanent fixtures and seasonal installations within retail spaces.
Full store interiors and architectural concepts fall outside our scope.
06 / 07 — Process
How we
deliver
- Creative direction, in-house
- Technical development: drawings, prototypes
- Supplier selection and production coordination, with the client’s suppliers or our own.
- Supervision of installation
One team and one point of contact, from brief to installation.
07 / 07 — Engagement
Ways to work together
Three ways to engage the studio, depending on the project’s scope and needs
Design direction
A reading of the brand’s codes and a design direction for the touchpoint
Single Project
From brief to installation: concept, drawings, prototypes, supplier supervision.
System & Guidelines
A permanent structure and its seasonal program, with guidelines for roll-out